Written by Ari Weinzweig, reprinted from the January-February 2010 Zingerman’s Newsletter

Beth Kimmerle is the author of the classic book Candy: A Sweet History. The woman knows her sugar. She’s probably written and taught more about candy in the last ten years than anyone else in America (that’s my feeling, at least–I have no real data to back it up, but she does have three books out on the subject, and she seems to know about every candy ever concocted). Anyway, from reading her books and talking to her a few times, and then putting all that together with what I’ve been learning of late about candy and with what I’ve long known about business in general, I’ve come up with what I’m thinking I’ll call “Kimmerle’s Classic Rules of Candy Land.” They may not help you play the board game, but in the real business world of candy–which we’re now in–I’m pretty convinced that these are the rules by which the candy game is played.

Thursday, September 10, 2009, the Rachel Ray show featured our bars as their snack of the day.